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Joel Pearson – the story behind Dove Sketches
Joel is Comms planner with experience in Media, Communications, and Brand Planning. Currently he works as Innovation Director at PHD in London. In this session Joel tells us about the background of...
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Kendra Salvatore – case study Cole Haan
Kendra, Strategy Director at BBH New York talks about the background and strategic approach of Cole Haan’s ‘don’t go home’ campaign which was awarded for several effectiveness awards in 2014. Short and...
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Daniel Caeiro – bringing ‘share a Coke’ to Portugal
Daniel, Head of Social and Digital at GrandUnion Lisbon talks about the challenges of adapting campaigns and his approach to one of Coca Cola’s challenging briefs. Short and Sweet Portugal has 10.6...
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Pedro Garcia – creating brand experiences for Moche
Digital Strategist Pedro Garcia from the Fullsix Group in Lisbon explains how they are creating brand experiences for the teen mobile provider Moche. Short and Sweet Moche is a telecommunications brand...
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